By 1871, Abigail established her own newspaper, the New North West. Its motto was “Free Speech, Free Press, Free People.” Abigail was the family breadwinner now. Ben had been disabled in an accident, but he was able to perform many household duties for her, becoming a prototype Mr. Mom.
Abigail had great marketing skill. She promoted women’s rights, but was canny enough to recognize that the paper had to appeal to many people in order to keep circulation in the black, so she featured cliff-hanger serialized stories that she authored, along with what could be considered a forerunner of the Dear Abby advice column, something similar to Heloise’s household tips, and commentaries on current events. To stimulate circulation, she hired people to sell subscriptions, and she rewarded them with tiered levels of prizes – something we still see today. |
Abigail Scott Duniway Chapter, NSDAR
Stayton, Oregon |
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Photo Credit: Oregon Historical Society Research Library Site Last Updated September 18, 2024 |